How Strike Digital achieved a 13.70 ROAS on Social Ads for Cogs in Q4 2022
By beating their previous record quarter by 21% using paid social campaigns, and Klaviyo email marketing.
Project Overview
Cogs the Brain Shop is a leading Irish toys and games store with a physical presences in Dublin, Ireland. They sell to the UK and Ireland online. Cogs gave Strike Digital control of their social media campaigns with the ambition to increase their online revenue compared to Q4 2021, which was a record quarter for them due to lockdowns from the Pandemic.
Project Execution
Once an account audit was completed, and we approved a campaign structure with Cogs, we implented our funnel targeting multiple audiences in Ireland and the UK. Using a combination of UGC from the brand and videos from past shoots, we made multiple collection and carousel ads that broke down their offerings based on age groups.
We also brought them onto the Klaviyo from Mail Chimp to re-engage past purchasers from previous years. With smart automations, the goal was to convert a high percentage of past buyers throughout the quarter.
Results
We saw an instant impact upon our campaigns going live with an increase in Revenue of 10% Year on Year within week 1. Over the quarter we scaled their revenue to beat their previous record quarter by 21%, while achieving a ROAS on social campaigns of 13.70. This increase not only helped the brand surpass their goals, but it introduced their brand to thousands of new customers who will repeat purchase through-out the year helping the over-all profitability of the company during the quieter parts of the year.
