Seville Classics®
Scaling US Home Organization Brand Seville Classics to $8.1M in Sales with Paid Media Strategy
using with a strategic cross-channel approach and retention marketing strategy for a American e-commerce powerhouse.
Services
Paid Advertising
Platforms
Meta Ads, Google Ads, Pinterest Ads, TikTok Ads, Klaviyo, Bing Ads
Website
Project Overview
Seville Classics® is an American home organization and storage provider with 40 years of experience and a single mission to bring innovative housewares and hardware products to homes and businesses. For over four decades, they've proudly led the charge in revolutionizing home, office, and commercial storage solutions worldwide, out of their California office and warehouse.
In early 2024, Seville Classics faced a serious challenge. Sales had declined by 15% year-over-year, and their digital advertising strategy was limited to a single Performance Max campaign on Google Ads. With no platform diversification, limited segmentation, and inefficient budget allocation across product categories, the brand’s online growth had stalled, and no agency had managed to find a solution.
When Seville Classics partnered with us in February 2024, the goal was clear: reverse the revenue decline and build a scalable, multi-channel strategy that could sustain long-term growth.
Project Execution
Our first step was to restructure Seville Classics’ entire campaign architecture. Instead of relying on one catch-all Performance Max campaign, we segmented campaigns by product categories, allowing us to optimize budgets and performance more precisely.
At the same time, we expanded beyond Google, building a diversified presence across five major advertising platforms: Google, Meta, Bing, Pinterest, and Amazon. Each channel was approached with a tailored strategy. On Google, we launched category-specific campaigns, introduced Demand Generation ads, and implemented scripts to automatically label and exclude underperforming products.
On Meta, the story was one of rapid scaling. By rolling out user-generated content campaigns in Spring 2025 and gradually increasing budgets month after month, we helped the brand achieve 122% revenue growth on the platform, generating $2.1M at an impressive 10.58x ROAS.
Bing quickly proved to be an unexpected growth driver. With a 561% increase in spend, revenue surged nearly sixfold, supported by smart product prioritization and optimized ad copy that lifted CTR by 13% while reducing CPC by 9%.
Pinterest became a playground for creative innovation. We combined trend-driven messaging with authentic UGC and AI-generated creatives—some of which became top performers. By August 2025, the platform was achieving a record 10x ROAS at just $8K monthly spend.
Meanwhile, Amazon advertising was fine-tuned for efficiency. With comprehensive keyword exclusions, bid optimization, and the elimination of wasted spend, Seville Classics increased revenue by 36.6% while improving conversion rates by more than 30%.
Results
By July 2025, the transformation was clear. Seville Classics had not only reversed its 15% YoY decline but had achieved 21% year-over-year growth, reaching $8.1M in total gross sales. Shopify store performance reflected this momentum, with over 25,700 orders placed, an average order value of $315, and more than 18,000 new customers acquired. Returning customer rates also climbed to 25%, an 8% improvement year-over-year.
Across individual platforms, the numbers told the same story of smart, sustainable growth:
Google Ads delivered $4.72M in revenue while maintaining a strong 7.01x ROAS.
Meta revenue more than doubled, surpassing $2.1M with over 5,000 new purchases.
Bing revenue grew nearly sixfold to $495K, supported by controlled but aggressive scaling.
Pinterest contributed $424K in revenue and achieved 10x ROAS by August.
Amazon drove $3.5M in sales, with CTR up nearly 39% and conversion rates up 30%.
Key Drivers of Success
The turnaround for Seville Classics was not about spending more—it was about spending smarter. Several factors drove success:
Campaign segmentation allowed for sharper budget allocation and improved optimization.
Multi-platform diversification created synergy across channels, with Meta performance strengthening Google results and vice versa.
Creative diversity, especially UGC and AI-driven assets, resonated with customers and improved engagement.
Automated scripts and real-time monitoring ensured efficient spend by eliminating underperforming products.
Gradual scaling protected efficiency while still driving aggressive growth.
To conclude, the Seville Classics transformation demonstrates the impact of strategic diversification and data-driven optimization. What began as a single underperforming campaign evolved into a multi-platform ecosystem generating over $8M in annual revenue.
By building resilience across five advertising platforms and embracing innovative creative approaches, Seville Classics has established a foundation not only for continued growth but also for long-term stability in a competitive market.
Results at a Glance
Reversed 15% YoY revenue decline
Achieved 21% YoY sales growth, reaching $8.1M
Expanded from one to five advertising platforms
Acquired 18,335 new customers (+13% YoY)
Increased returning customer rate to 25%
Enyou Wang, Marketing Manager at Seville Classics, commented, "Strike Digital have been the perfect fit for us as an agency".
