Search Engine Advertising

Leading Search Engine Marketing Agency

Advertising ahead of the competition and reaching warm traffic efficiently on Google and Bing is key to keeping your business afloat in the current economic landscape. Appearing across the whole Google network including on YouTube and in Gmail should be your number one priority if growth is important to you.

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Boost Your Online Visibility With Expert Search Engine Marketing

At Strike Digital, we take a strategic approach to SEM, starting with a deep understanding of your business and industry. We then craft personalised campaigns designed to drive traffic, increase conversions, and achieve sustainable growth.

Services

Our Comprehensive Search Engine Advertising Services

Conversion Campaigns

We optimise your campaigns for conversions so that Google’s algorithm will focus on reaching the highest quality of traffic in a purchasing frame of mind.

Shopping Campaigns

Advertise your full range of products to those searching for them. We make sure that your products appear at the top of Google’s search results, in front of the right people.

YouTube Ads

Showcase your products and services in video format. We show your ads over the most relevant videos to the 2.1 billion of YouTube’s monthly active users

Support

We take care of all support cases to Google using our Google Partner channel, saving you from the headaches and hours spent resolving technical issues that can arise on the platform.

Retargeting

We get your ads out in front of those who have already interacted with your business. Hone in on this warm traffic and watch the return on investment increase.

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How Search Engine Marketing (SEM) Works

SEM operates through pay-per-click (PPC) advertising. This means you only need to pay when someone clicks on your ad. The cost would depend on several factors but it is our job to keep this as low as possible while keeping conversions as high as possible.

The key components of Search Engine Marketing:

‍Keywords: These are the words or phrases that people search for on search engines.

‍Ads: These are the text or image-based advertisements that appear in SERPs.

‍Ad Groups: These are collections of related keywords and ads, grouped by theme.

‍Landing Pages: Specific pages on your website that users land on after clicking an ad.

Importance of SEM in Digital Marketing

Targeted Traffic

Through search engine marketing, you can connect with potential customers who are actively searching for your products or services. In this, you can be sure that future customers who are most likely to be interested in what you have to offer will see your adverts.

More Visibility

Using competitive keyword strategies in SEM can help your brand, products, and website show up in front of your future customers. This can massively improve the reach and visibility of your business and get more customers through the door.

Measurable Outcomes

Comprehensive analytics platforms, such as Google Analytics 4 (GA4) let you monitor the effectiveness and performance of your ads. To understand how successful your ads are, we track metrics outside of clicks, impressions, and click-through rates, we focus on the important metrics such as conversions and ROAS.

Flexibility

Search campaigns can be constantly modified and optimised according to performance. We are always testing different keywords, ad copy, and landing pages to see what works best for your business.

Why Choose Us?

Why Strike Digital Is Your Ideal SEM Partner

Success On Success

Our campaigns achieve a low CPA using exclusion audiences and negative keywords. Then, we re-activate customers to complete multiple purchases via email marketing and low-budget retargeting campaigns.

We Are Built Different

We don’t have long-term contract lock-ins, and we focus your budgets on the KPIs that matter: Revenue & Profit. Our team has been hand-picked through rigorous hiring processes to ensure you only work with the best-in-class in the marketing industry.

Our Strategic Approach To SEM For E-Commerce Brands

Analyse
Our team is constantly on the lookout for new and creative ways to help improve the performance of each account.

Test
We will put our ideas to the test to see what works best for your business.

Improve
‍We will implement our findings to ensure that no time is wasted between testing and improving each account.

Test again
‍Ad platforms are always changing, this means that the testing never stops. We keep testing and improving to stay ahead of the curve.

Our Process

Our Steps To Launching You On Google Ads

While we work with all search engines, Google has the lion's share of the market so most of our SEA efforts will be invested there. Here can see an example of how we launch you in four steps.

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1. Google Tag

We set up the Tag in your website code to ensure all data is correctly tracked with GDPR compliance.

2. Account Analysis

We perform a SWOT analysis on past efforts to prepare for the first campaign we will launch.

3. Campaign Set Up

With your approval, we assemble and publish all campaigns to Display, Youtube, Shopping etc

4. Optimise

Once we have enough data to make decisions, we tweak campaigns to spend budget effectively.

Featured Case Study

Browse our latest case studies on Search Engine Marketing.

Ziyaz

How Strike Digital obtained a ROAS of nearly 50 for an international furniture company on Google Ads

Learn how we used the full scope of Google Ads’ products to generate sales for Ziyaz Peru.

Seagreen

How Strike Digital achieved a ROAS of 13 for Seagreen

Applying a cross-channel strategy to generate over €400k in online sales from a spend of €30k.

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Get in touch for a free consultation!

Reach out to us and we will be in touch within 24-48 hours to schedule a discovery call.

info@strikedigital.ie

+353 (87) 664 - 2033